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http://www.digitalmusic2008.comSocial media plays a central role in music discovery. This years Digital Music Survey establishes that over 80% of all consumers have found music they love on community sites and nearly a third do so regularly. But the opportunities to capitalise on these trends are currently being missed because consumers do not yet associate these sites with music purchase.While a third of consumers are regularly finding music they like when on community sites, only one in ten have purchased CDs there and half as many again will purchase a download using any given link. The latest findings show that social networks could also usefully do more to meet the needs of consumers who arrive on their sites looking for music. Consumers are taking their interest in new music elsewhere, whether with online search, listening out for the artist on the radio or, for more people than one might expect, on their next visit to the shops. In fact, when consumers find new music they like on social networks, their most likely subsequent behaviour is to go off searching the web to find out more about the artist. More info on www.digitalmusic2008.com